BEYOND
THE CARD.

A bridge between tradition and exclusivity.

Madeira Card was born from a simple observation: the island's best experiences should be accessible and rewarding. We spent months selecting the perfect partners, from historic dining rooms to the most modern wellness centers.

Our mission is to support local excellence while providing our members with a seamless way to enjoy everything Madeira has to offer.

Marelin & Luis

Founders of Madeira Friends

Their journey started with a passion for helping people feel at home in Madeira. What began as personal support blossomed into a full concierge service driven by kindness and community. Their mission remains to ensure everyone feels welcome, cared for, and supported on the island.

Pedro

Project Manager

Pedro leads Madeira Card. He's 100% dedicated to ensuring the best experience for card holders as well as our local partners. His mission is to make the Madeira Card the best and most used card on the island. A card that connects locals, and internationals, with the best partners around.