About us
Madeira Card is powered by Madeira Friends. We started with burpees after the pandemic, but quickly found a higher purpose. Before we knew it, we started to build a vibrant ecosystem that is helping to drive Madeira’s economic and social future. We believe in a Madeira for all, an island where locals and internationals have access to the same opportunities, work together, do good together, and appreciate each other.
Madeira Card offers exclusive discounts around the island. Fine restaurants, welcoming hotels, clinics, gyms, local experiences, and much more. If you’re a Madeira Friends supporter, the card is free. Otherwise, you can purchase it for just €20 and it’s valid for the year.
The Madeira Card is an invitation to discover Madeira in a closer, smarter, and better way. Our vision is clear — to create the best card on the island.
Our Team
Marelin & Luis - Founders of Madeira Friends
Their journey started with a passion for helping people feel at home in Madeira. What began as personal support blossomed into a full concierge service driven by kindness and community. Their mission remains to ensure everyone feels welcome, cared for, and supported on the island.
Pedro leads Madeira Card. He’s 100% dedicated to ensuring the best experience for card holders as well as our local partners. His mission is to make the Madeira Card the best and most used card on the island. A card that connects locals, and internationals, with the best partners around. A card that offers so many benefits that seem too good to be true!